With almost every business getting on the virtual bandwagon, it’s not surprising for traditional businesses to adapt to new technologies to enhance their marketing capabilities and achieve their business goals.

Property investment is no exception, especially if you need your business to be visible online.

Call to action

For those in the know, a call to action (CTA) is a vital element in a website. It is a marketing term that is intended for website visitors to take action. 

CTA’s are clickable links usually found at the bottom of the page after an article or marketing pitch, or anywhere that is visible to a site visitor, with words such as “Buy Now”, “Sign Up Here”, “Order Now”, etc.

The job of a CTA is to inspire people to make the next move towards completing their journey through a website.

Remember, CTA’s are essential in a website and if your property investment wants to get the mileage and maximum returns, then having the right CTA’s on your website will help you with that.

How to maximise your CTA

There are three important things you must consider when developing your CTA, such as where it is positioned in your web pages, what it looks like, and the text inside and above the clickable link.

For instance, positioning your CTA below a great quality image of the property you are advertising is a good way to encourage interested takers to click the link.

Make sure that your CTA buttons are noticeable and visible, such as highlighting it with vibrant colour that immediately catches attention, but at the same time, also be appropriately aligned with the rest of the material on your page so it maintains a consistent flow.

Do take note, however, to use your CTA’s only when appropriate and avoid filling your page with it lest it discourages or annoys your site visitors or readers.

Also, be transparent with your CTA’s which means that it will do what it is supposed to be encouraging people to register for a newsletter or learn more, without making it a gateway for other things such as making your reader fill out a form with their details.

A great way to catch the attention of your CTA is to provide a quick virtual tour of the investment property you are promoting. A few seconds of a high-resolution video tour can inspire a potential client or tenant to know more about what you are offering.

While CTA’s are essential tools for your property investment website, remember that other digital marketing tools are out there to help you get ahead of your competition and give your business the attention and patronage it deserves.