Developing a practical and impactful digital marketing campaign is a great tool to help real estate agents gain an advantage over their competition. 

What better way to plan and start your marketing strategies around developing great quality content to help attract audiences and win clients to your real estate business.

Taking advantage of social media

With advanced technologies and a digital environment, more people are staying home to live and work.

The need to connect with remote and virtual environments has become a necessity and a great new opportunity to build your niche in the real estate market.

For instance, look at Facebook. It has an estimated user base of three billion and growing, making it the ideal platform to socialise and connect with people, community, and professional networks.

But according to several high-profile marketing studies, one in four internet users block ads as it shows up. 

In a digital environment full of overwhelming content, people choose to pass off any content material that is not relevant to their needs.

Give it a try

Regardless of what this new market environment may be, you can still take advantage of this especially if you know how to plan and develop the right strategies to get ahead of the competition.

Planning is crucial

Get into the right mindset and plan on how you want to achieve your real estate business goals. Your failure to plan is your guarantee to fail.

A strong content marketing strategy unlocks your real estate business’ secrets and makes it an ingredient for success.

Remember, content is not a “one-shot, hit all” process but one that requires a great degree of effort to identify what your market wants and needs.

For instance, create a strategy that is aimed at reaching out and identifying your audience, then researching content that is valuable and useful to them. 

Are you working on content to attract buyers or sellers? Are you presenting content to nurture professional relationships? Are you planning to generate leads? Are you promoting, advertising or campaigning for an event? Etc.

After you have determined your purpose and objectives, it’s time to narrow down your audience and direct your attention to their preferences and how your content can be relevant for it.

Work on a call to action (CTA) by taking advantage of the engagement on your content and planning the next steps to provide solutions to your audience.

For instance, when nurturing professional relationships, your CTA will need to ask your audience to follow you on social media. When looking for a vendor, your CTA must be targeted on making them register for a property appraisal, or when advertising an open house inspection, your CTA is for people sign up for it. When looking for tenants to your investment property, you can craft content around the property features and amenities that could attract your target market and make a CTA that makes them take action.

Once you have established your purpose and desired outcomes, the next step is to categorise and select target groups from your audience database.

Find content that resonates with your audience

Regardless of your database size, you should expect various clients on the different stages of their real estate journey. 

Do note that not everyone on your network is on the same journey level, so sending out your listings to them is not sufficient, which is one cause why you may not be getting good engagement on your content.

Check your database and analyse your next steps based on business trends and data. For instance, after you post a blog on preparing properties for sale, those who respond to your CTA are leads with the intent to get into the market. Those in your database who have not shown any interest are likely to be on property mode.

Always remember to be visible on their journey every step of the way, from prospecting to closing a sale. Encourage your audience to get engaged with your content, provide updates on property deals, tips, and upcoming events.

Be a step ahead

Being a few steps ahead of your audience helps maintain their trust and confidence in your expertise and services as a real estate agent. 

Always make sure to plan, create, and curate content ahead of schedule, so you know how to expertly guide your audience in their journey. 

Plan events and pertinent events and determine the best times to do so. This can also avoid monotony in your content marketing strategies. 

Always anticipate potential obstacles that your clients may experience along the way and devise solutions that you can share to keep you on top of mind and become the go-to agent or property investor with anything related to real estate.

A well-planned and robust content marketing strategy will help boost your digital marketing campaigns and get you closer to your desired business goals.