The property rental industry in Australia remains a booming industry that, as of the latest figures, is worth around $6 billion according to the latest Industry Research Report from IBISWorld data and is showing very promising renewed activity since the onset of the COVID-19 pandemic.

As such, real estate agencies and industry experts are embracing the value of an increasing and profitable rent roll to boost their marketing and promotional practices for property investment and management ventures.

Here is where marketing comes in because, without it, it would be difficult or even nonsensical to achieve your real estate business goals.

How marketing helps

There are several ways marketing helps enhance a property management business and how it can help achieve your business goals.

Lead generation

Getting leads has always been a primary priority in real estate marketing but for those who are inexperienced, it makes the task more challenging.

One of the reasons why is because property management leads come from a wide variety of forms such as tenants out looking to rent a property for the first time to investors with massive investment portfolios.

Nonetheless, they have one aim in common- to find a reliable and trustworthy property management service they can count on.

Take advantage of that need by boosting your online marketing campaigns, such as publishing your service offers on your website and social media channels so your prospects may be able to find them online.

It is critical for your online channels to have the right information readily available and make your business more user and search-friendly.

Always stay visible and top-of-mind

There’s no doubt the rental industry is a very competitive market and the best way to ensure your online presence is through being active, engaging, and visible online.

Market your business by keeping in touch with your audience and in turn, be able to gain more prospects through word-of-mouth and online engagement.

Your time spent online, as long as it is used well and strategically for the promotion of your business, is well worth the investment and is sure to generate your much-needed returns and help you achieve your business goals sooner.

Provide answers and solutions

People will know you mean business when they can trust you to be knowledgeable and reliable in your niche.

Always make sure to keep your audience and tenants informed by using social media, your website and newsletter through compelling content such as market updates, smart ideas, tips and solutions to common home problems or issues that affect them.

For instance, you can use your online channels to advertise upcoming rental opportunities or new developments and assets that you just opened for business.

You must have a strong content strategy to keep them engaged and interested in what you have to say and offer.

Also, use data and outcomes to help you become an authority in your industry.

For instance, it pays to know that more than 65 per cent of Australians under the age of 35 are tenants or renters. Around 20 per cent of them have resided in a rental property for not more than 12 months.

This data can help spur the property investment business in Australia, especially since around 79 per cent of those belonging to the 18-35 age bracket are active in social media and benefit from advertisements on social network platforms.

These are just some of the many marketing benefits that property management businesses can take advantage of, so take time to explore more insights and ideas to help you create effective strategies to achieve your business goals.