If there’s one social media platform you need to leverage for your rental or property investment, it’s LinkedIn.

LinkedIn is a professional social media platform that is mainly focused on promoting and managing your personal or business brand.

Having a LinkedIn profile gives you a great opportunity to show people what your brand stands for, who you are, your interests and just about anything that relates to your image, be it personal or professional.

It is also an amazing channel for people to find you and be updated regarding your activities or business matters, which is very relevant for those in the real estate industry.

Your presence on LinkedIn through your profile is accessible to all LinkedIn account owners and those who have signed up on LinkedIn.com and any of the platform’s apps.

One cool thing with LinkedIn is that you have the ability to manage and customise what appears on your profile, and the notifications on the network and be able to choose privacy settings based on your desired preferences.

Enhance your personal brand

As mentioned before, LinkedIn is a great way to manage and enhance your personal and professional brand. You will be able to define, design, and establish a personalised template that will help other LinkedIn members to view your professional details, qualifications, expertise, experiences, etc.

Since you are in control of the profile and its level of visibility on the network, you can expertly design it to fit your personal and business needs.

Generates more professional opportunities

This is especially useful when you are into business, as it can greatly help in generating amazing opportunities for your real estate or property investment business.

Many people use LinkedIn not just in Australia but around the world, so you can get noticed no matter where you are.

By ensuring that your profile is updated, you will have better opportunities to win clients, tenants, buyers, and sellers- you name it.

Build and expand your network

You can document your professional and personal achievements on the platform such as a milestone, anniversaries, promotions, career changes, etc. All these can be documented and made visible on your LinkedIn profile.

This makes it a great way to showcase and highlight your professional milestones and business journey, which can inspire clients or tenants to connect with your brand.

Tips for optimising your LinkedIn profile

Having a LinkedIn account will be great for your business, but what else could be better? Having a functional LinkedIn profile that makes your brand stand out from the rest.

Always use a good quality, professional photo

First impressions last and that is what a professional photo does for your LinkedIn profile. It enhances your credibility and sets you apart from the rest.

Studies have shown that people rely on the power of a good quality facial image to determine trustworthiness and professionalism, followed by personal details that they can find in a person’s profile.

The same thing is true with a LinkedIn photo, which is 21 times more likely to generate views compared to those without one in their profiles.

Having a personalized background on your image can also enhance the visibility of your brand messaging and theme.

Write an outstanding headline

Take advantage of the headline located just below your profile photo to position yourself and allow those looking at your profile to get a glimpse of your professional expertise or credentials.

Make a brief yet compelling summary

There is the About section on the profile field which you can use to preset your mission, skills, motivation, or experience to show to people.

Make it more concise by limiting the text to one or two paragraphs and you can use bullet points to break down the information and stress visibility of your points.

Don’t forget your credentials

Always remember to have your work and education details to show to your readers your professional skillset and expertise. The same thing goes with promoting your business profile for your real estate business.

Make sure to include and be specific with your relevant skills. In the case of your real estate business, you need to be specific about your services, amenities, and the more attractive features of your property, particularly those you think would make it stand out from the rest.

Make use of recommendations or reviews

Also known as social proof, recommendations are very helpful in establishing trustworthiness and credibility. Encourage those you have worked with, long-term tenants, or colleagues to give recommendations.

As mentioned before, having the right formula for promoting your brand is critical to the success of your real estate and property investment venture. With a well-organised and functional LinkedIn profile, you can surely stand out from your competition.