How to Develop Effective Lead Generation Strategies for Real Estate
Agents and brokers may feel overwhelmed with their marketing strategies due to the extremely rapid pace of technological progress in the real estate field.
The competitive environment of real estate can make lead generation particularly challenging.
To keep your game plan on track, it’s essential to step back from time to time to remember the bigger picture.
The following are the best lead gen strategies to give you the tools to keep clients coming to you in an ever-evolving real estate market:
Real Estate Lead Generation: What Is It?
In order to understand how lead generation in real estate works, let’s first take a look at what exactly it is.
You generate leads by attracting and converting prospective buyers into those with a vested interest in your company’s products or services.
In real estate, generating leads requires finding the best software and sites to use, as well as employing various customer experience strategies.
Lead generation is an integral part of a real estate marketing strategy since the same rules apply to a variety of industries.
Taking advantage of positive feedback from customers
Customer reviews and testimonials are great ways to establish your reputation by letting your results speak for themselves.
Establish an internal review page on your website, share testimonials on major platforms, and create videos with customer feedback.
In addition, you can set up a referral program to allow your existing clients to refer prospects to your business. Your customers’ positive experiences can serve as major PR for your business when they spread the word about them!
Increasing traffic and awareness with real estate social media
Modern marketing has become increasingly digital, so social media is an essential component.
These are some of the best platforms to invest in:
YouTube
Instagram and Twitter are great for attracting traffic and awareness, but LinkedIn is the obvious choice because it is geared towards professional networking.
You can keep relevant and accessible to potential clients by combining Instagram strategies with beautiful visuals and short, simple posts!
Facebook groups can help clients share their experiences and inform new leads what to expect as homebuyers.
With Facebook Ads’ Custom Audiences feature, you can target existing leads from your database, which is a very cost-effective lead generation method.
Analysing your database by segmenting your leads
In most cases, the people who receive your newsletters and promotional emails are already existing leads, but organizing them by various criteria will give you insight into your database and help you generate leads.
Lead segmentation plays a key role here. Leads can be segmented based on a few criteria, including:
The level of interaction they have with your content, website, social media, etc.
A buyer persona’s demographics (or better yet, a buyer’s demographics by buyer type)
Behaviours such as signing up for your mailing list or downloading an e-guide
You can tailor your outreach to your segments based on this knowledge: emails, educational materials, and frequency and nature of client contact.
Cold leads may benefit from an email drip campaign, while hot leads may need a more personalised push.
Your marketing resources will reap greater rewards if you focus on those most likely to purchase through segmentation.
Video Marketing: Creating A Strategy That Works
A survey found that 73% of homeowners are more likely to list with a real estate agent who creates a video for them.
However, only 4% of agents upload their listings to YouTube.
Videos double the amount of time visitors spend on an agent’s website, and attract three to four times the number of visitors.
Video can be incorporated into a marketing campaign in a number of ways:
Videos with how-to instructions and general information
Profiles of agents
Interviews with clients
Live Q&A sessions
Annual reviews
Event videos from local communities.
Listing videos, however, show off the best features of your listings inside and out, which are the most important kinds of videos for real estate.
Professional equipment isn’t always necessary!
Remember, you can create an immersive and informative experience with a cell phone camera and basic editing software, as well as quality still photographs and voice-over narration.