Would you be interested in converting your readers into raving and loyal fans by warming them up?

When it comes to getting the word out about your new content and attracting first-time visitors, getting it right the first time is critical.

Establishing connections is critical

In order to be successful in digital marketing as a real estate agent, you need to get your audience to follow you, connect with you, and subscribe to your blog.

As we all know, it can be quite depressing to see how many people leave your blog without doing anything once they arrive.

How would you like to be contacted?

In order to connect with your visitors, you should first consider how you want them to interact with you.

Choosing one among so many options is difficult these days.

It is in this case that email becomes the best option, which is why it has become the primary method of traffic and sales generation for many real estate bloggers.

Also, it’s how our most loyal readers find us.

No doubt, social media is highly relevant and important. Nevertheless, when crunching the numbers, email remains highly effective for marketing real estate.

When you use social media as your only point of connection on platforms such as Facebook, Instagram, Pinterest, and LinkedIn, you are taking a big risk.

You can certainly engage your readers with them.

There is, however, one problem with them all: you cannot control them.

Don’t forget to ask for their email address whenever and wherever possible. You can ask for it in a variety of ways.

Don’t miss out on those all-important email addresses

It is important to have a subscription form in your navigation bar (or a call to action asking them to subscribe).

If you’re working on other methods of getting someone’s email address, this is a good place to start.

How else can you get someone’s email address? Pop-ups and welcome mats are by far the most effective.

Some of your readers might find this irritating, especially if they’re constantly bombarded with pop-ups.

It is, however, much more effective if you make sure your readers only see it once.

In addition, you can use a welcome mat to replace all the content on the screen with a full-screen pop-up.

Some subscribers may find that a bit excessive, but many see it as an effective way to increase their access to vital information about your brand.

Provide a reward for subscribing

Lead magnets are another option.

The lead magnets could even appear on different pages of your blog.

If you create a library of lead magnets that are related to your blog’s main categories, you can offer your subscribers relevant rewards for subscribing.

Another amazing tactic is to create ‘content upgrades’, which are lead magnets linked or pointing to specific items or details on your blog.

Obviously, the best places to put these incentives are on the most popular posts and pages.

Analyze your Google Analytics data to see which pages/posts are performing best.

Would that page or post make an ideal lead magnet or content upgrade?

Inspiration is key

To help stoke our readers’ interest in real estate, we communicate messages that are designed to inspire and encourage them.

By showing readers the possibilities of quality imaging in real estate, you put them in a position to want to purchase a house.

And when they were in that state they were much more inclined to subscribe, which is all about improving their outlook on owning or investing in real estate.

With stronger calls to action, you can expect to grow your subscriber numbers even more.

Track subscriptions in Google Analytics by setting up a goal. If they visited pages with inspirational content before they subscribed, make those pages more call to action-friendly.

Set up your series

Subscriptions tend to increase when doing a series in a marketing campaign.

If your content can be turned into a series, think about how you might get started and sustain the momentum.

New posts could be published every day or every month. Alternatively, you might interview another blogger or influencer on a specific topic every day, week, or month.

You don’t need a long series. Subscribing ensures that your readers won’t miss anything.

Keep those other connections in mind

Don’t ignore your other connection points

Many people have been found to not only subscribe via an email list but also with social media channels such as Facebook, Twitter, LinkedIn, and the other places we have a presence.

What are the best ways to build those secondary points of connection? Here are several ways to promote and engage them:

Emails

Blog navigation

Sidebar

Hello bar, if any

Social media posts about updates and events

Make those connections now

That’s just a handful of ways you can make a connection with your first-time visitors before they disappear – maybe for good. So, don’t miss out on every opportunity to connect.