What You Should Share On Social Media
Social media success comes down to the quality of your content.
Establish yourself as an authority by doing it right, but do it wrong and it can backfire on you.
In the real estate game, reputation and image is very important and can spell the difference between success and bust.
What do you do?
Sharing a balanced mix of content is essential.
Make sure you don’t make this mistake.
A majority of businesses pride themselves on their products and accolades, but they do not share the quality of their services or products.
In social media, people are looking for entertainment, not advertisements!
The key is to create a personal relationship with fans, rather than just brag about your achievements.
These are the 3 types of content you need…
- To establish yourself as an authority, you’ll need authority content.
- Creating likability content is essential to building a personal connection.
- Promoting new business with promotional content.
Authority content.
How-to content for educational purposes.
This should take up the majority of your content, along with business updates.
Helping your clients solve their problems requires you to share expert advice constantly.
Marketing is like answering a lot of questions.
There are a hundred ways to deliver advice, choose one that appeals to you!
Forecasts and market news
Again, this is a big one.
People will always want to know what’s popular and what’s working, regardless of trends.
If you want to share data with your clients, you need to consider how it will affect them (not just random numbers).
Updates every week.
There are few businesses that do this because it is easy and powerful.
Share your news once a week!
You might want to highlight 3 things that went well for your company or what you’re working on right now.
Share what you’re doing, whatever it is!
Businesses have a tremendous amount of valuable information and insights that aren’t shared online.
Achievements and awards.
Credibility can be established with these, although they won’t be used quite as often.
Whenever you win an award or achieve an accolade that makes history, let the world know! Well, just don’t overdo it.
Make sure you pin this at the top of your Facebook page and include it prominently in your social media bios so people can find it easily.
Advice on-the-go
Adding value like this is easy since you’re sharing what you do already.
For example, how did you explain to your client that you were onboarding a big project? Why not share it.
In essence, you just want to share advice as you go along.
Conducting interviews
It’s a great idea to form partnerships with similar businesses to offer expert advice and build both of your audiences.
Stream live or shoot a video of them answering questions people want to know.
Likability content.
A look behind the scenes.
Building relationships and showcasing your demand can be achieved with behind-the-scenes photos and videos.
Besides being busy, it’s unique and has no generic attributes.
You can either take your own photos, or you can ask a colleague to take them while you are doing your normal routine.
Anywhere, anytime! In the office, at home, or even at a business meeting!
Things you’ll enjoy.
Let your personality shine through.
The kind of stuff that makes people smile, like selfies, pets, and light-hearted stuff.
Photos With People
Nothing else works as well as this.
Include other people in your photos – whether they’re clients, team members, locals, or family. The method works! There is more to following a brand than just a logo, people want to follow you and your team.
It’s a community
People love to learn about what’s happening in the community (events, infrastructure upgrades) and great places to visit (new cafes, bars, restaurants). By giving back to the community, you demonstrate your concern for it rather than just trying to make a quick buck.
Values and beliefs
You can connect with your audience by sharing what matters to you.
Regardless of the subject matter, it could be being kind, caring for others, working hard… whatever is important to you.
Inspirational quotes.
Inspiration is always a welcome thing.
It gets right to your heart, and people love quotes – there are whole pages that are dedicated to doing this.
A collection of random links.
If you find an interesting video or link, share it with us. For instance, one about a house made out of plastic toys, or one about a cat being reunited with its owner.
Your content doesn’t have to be directly related to your business, just something that will entertain your audience.
Promotional Content
Customer testimonials
It is obvious that this is an important part of the marketing strategy.
In most cases, these are the only things that businesses share. Whenever you share a testimonial, show how much you care about your clients by making it warm and relatable to most of your audience.
Don’t just share a link to Rate My Agent, share some gorgeous artwork on Canva instead.
Examples of case studies.
Sharing case studies of what happened are similar to selling posts.
In addition to keeping your content consistent, you can reuse a case study even if the project wasn’t recent.
What makes you the right choice?
Why should people hire you and what makes you different?
Sometimes, it’s important to tell people how working with you differs from working with another agent.
Share only valuable content and do so in moderation. Otherwise, it is just bragging.
Contests
Reaching your local market is easy with these.
Make it simple to enter (e.g. ‘like and share to enter’), and pick a prize worth $100 or more.
Be careful not to ask them to do too much such as filling out a lengthy form, etc.
With a few dollars invested in ads, you can reach thousands of your target audience quickly!