Are you aware that aligning your sales and marketing can help your business close deals 67% faster?

Would you believe that companies with good alignment between sales and marketing achieve 20% growth each year?

Yet only 8% of companies have a strong alignment between their sales and marketing drives, despite countless research and data showing just how important and beneficial it can be for your business.

Sales and marketing often miscommunicate internally, which causes lost leads and revenue loss.

However, when marketing and sales are aligned and work together, you’ll benefit not only from better communication in your company but also from increased sales.

It can be confusing and overwhelming to align your sales and marketing teams for the first time.

Getting your sales and marketing teams aligned is one of the most important things you can do to achieve success. This article will teach you how.

Benefits of aligning your marketing and sales efforts

Traditionally, marketing and sales teams have operated independently. In the end, both are working towards the same thing: revenue.

The teams have not previously coordinated their efforts to generate leads and close leads, which means both didn’t understand how each other can contribute to the overall business goals.

Increasingly, successful organizations are aligning sales and marketing efforts to improve results.

Aligning your marketing and sales can bring you numerous benefits.

Better customer experiences

In order to generate revenue, marketing and sales need to work together.

The role of marketing is to attract and convert qualified leads, and the role of sales is to close those leads into customers.

Due to this, creating accurate buyer personas requires the collaboration of both teams.

A shared understanding of the customer reduces the likelihood of prospects experiencing fragmented buying experiences due to an agreed-upon understanding.

It is important that marketing and sales work together to learn more about their prospects’ buying habits.

Together, both teams will be able to improve the customer experience and increase conversion rates.

As a result, the more insight you have into your customers’ buying behaviours, interests, goals, and pain points, the more relevant your organization can be to them.

Develop more effective strategies

Companies with aligned sales and marketing teams believe their strategy is effective 83% of the time.

To ensure both marketing and sales activities are successful, both teams should be involved and support the overall strategy.

In marketing’s case, if it’s their responsibility to generate 50 qualified leads per week for sales, they should discuss and agree on what qualifies as a qualified lead.

It is also important that both teams discuss and agree on how to follow up with leads if it is the sales’ responsibility.

Ultimately, each team and the organization will be successful if they work together.

Improved marketing and sales results

Marketing and sales teams act independently without paying attention to each other when they are not aligned.

Most of the time, this leads to prospect confusion and unnecessary efforts.

As a result, if your sales and marketing departments are aligned, there’s little room for confusion or duplication of efforts.

It is more effective for the two teams to brainstorm and interact regularly when they are regularly interacting.

You’ll get the best results from every campaign you launch when your sales and marketing teams work together.

Better understand what your customers care about

Every organization’s growth and bottom line depend on understanding the buyer’s journey accurately.

Marketing and sales are both involved with customers from the first point of contact to the closing process, so it’s crucial that both are aware and agree on the buyer’s journey.

By mapping the buyer’s journey accurately, marketing campaigns and sales processes can be tailored to what customers want at each stage of the buying cycle.