The rise of digital marketing has completely changed the way the world of business and marketing operates today.

There has been an increase in the number of employers offering attractive salaries, career advancement opportunities, and other benefits in order to attract and retain the best digital marketing talent as the real industry grows.

The use of digital marketing can help level the playing field for businesses and allow them to sell their products online and engage with customers in countries throughout the world.

In order to take full advantage of this growth, what can the real estate industry do?

Here are the top digital marketing jobs that support real estate

There is a growing demand for professionals with digital marketing skills, especially in real estate.

Digital marketing is an area in which many people are developing their skills so they can advance their careers and get promoted or move from other roles into digital marketing.

Despite the wide range of positions that are available, there are three of the most sought-after positions in the field.

Digital Marketing Manager

Managing agencies and teams is the responsibility of a Digital Marketing Manager, who sets direction for an organisation’s digital marketing strategy.

A generalist role will require a knowledge of a wide range of digital marketing areas, such as inbound marketing, content marketing, social media marketing, search engine optimization (SEO), online advertising and analytics, among others.

To succeed in this leadership role, you must also have a strong understanding of digital marketing strategy in order to ensure the digital marketing activities meet the organisation’s goals and are effective.

Social Media Manager

An experienced social media manager has an extensive knowledge of social media marketing (for example, Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.).

Those who are knowledgeable about social media know how to use it effectively to create great content, engage customers, build brand awareness, and use social media advertising to promote their business.

Besides their creative skills, they also possess analytical skills which make their role unique.

It is crucial for Social Media Managers to be able to connect with audiences and ensure that the use of social media is contributing to the overall success of the organization.

Content Marketer

There are always content marketers on the job and you can often find them writing killer blogs, shooting killer videos, or planning out the next big promotional event from the comfort of their own homes.

Many of these individuals start out as bloggers or media professionals and later use their business skills to combine their creative talents into a compelling product.

As part of any inbound marketing strategy, content plays an important role. It enables SEO, e-commerce, social media marketing, and audience engagement. Content plays a key role in any inbound marketing strategy because of this, and this is why content is so important.

In the right hands, a great piece of content can win awards and leave a lasting impression in the minds of customers and assist organisations in building market share, gaining new customers and succeeding.