No doubt, property showings are down, listings might be stalling, but since everyone is at home now as opposed to going out, there is more time for online searches, which implies some longevity for online searches.

There is no difference in the way in which buyers view properties; they just approach them in a different manner than they used to.

Due to technological advancements, it is now possible to instantly communicate with each other, view virtual tours of properties, conduct lifestyle searches of the surrounding areas, and close transactions from the comfort of your own home.

It is the perfect time to maximise the use of all possible online platforms and channels for your business to enhance its online presence now is the perfect time to do so.

There is no doubt that these efforts will serve you both during this new reality as well as in the future.

In the midst of most existing turbulence and process change, it can feel overwhelming to know where to begin – especially if there are many other things going on at the same time. Your first step should be to align your marketing strategy with your target audience’s needs and to know how you will interact with them.

The most important question is how will you implement or enhance your digital tools for every part of the buyer/seller customer journey in the future?

Online Presence begins with a Website

The first step toward engaging your target audience online should be knowing how you would like your online presence to engage them.

It is important to update your listings, promote them on your social media pages, and have all of those online elements point to your website as a starting point.

In order to build confidence and that positive impression for your business, take the time to make your website reflect your real estate brand, show your customers your intentions to help them, and show that you intend to help them.

Take advantage of multimedia content, such as virtual tours and videos. Make sure that your paid online advertising is updated, that you tweak the tone and tone of communication on the ads that you currently run or create new ones that are more relevant during this time of social disconnection.

Check your website’s call-to-action buttons

In order to meet the needs of our new reality, they should be updated to something such as “Request a live video tour”. Make sure your agent profile is up-to-date.

You should encourage your brokerage to reinforce the content of your neighbourhood and community pages – these are important pieces of the puzzle that can help drive traffic to your website and help you rank higher in search engines.

Perseverance And Resilience Are Key

Those who are behind the real estate industry are coming together like never before to come up with creative and innovative ways to bridge the gap caused by the social divide within the sector.

It has become increasingly common for technology vendors to offer services at a reduced price or even at no cost. It is becoming evident that the brokerages are planning ways to see how they can deliver help to those sectors of the community that are most vulnerable.

The technology of today is going to drive the business operations of the real estate industry in the future, and the brokerages that emerge better than ever before are those which take the opportunity to empower their people by using this technology.

The key to developing a positive culture of growth and confidence is to keep them energised and engaged.