It is important to market a property when selling, as it helps to promote visibility, reach potential buyers, and position it successfully among competitors.

Investing in effective marketing enables sellers to take advantage of current trends and reach the widest audience possible.

Marketing efforts should be tailored to target specific buyer needs for optimal return on investment.

A comprehensive strategy ensures potential buyers are made aware of the immediacy of a property on offer, increasing interest in the listing from qualified prospective purchasers and helping to ensure the best sale price can be attained with minimal time on the market.

There are several ways you can increase the number of buyers who view your home:

Price your home competitively

A competitive price will make your home more attractive to buyers and encourage them to take a look.

The price of similar homes in your area: Look at the prices of similar homes in your neighbourhood that are currently on the market or have recently sold. This will give you an idea of what buyers are willing to pay for a home like yours.

The condition of your home: A home in excellent condition will generally fetch a higher price than a home that needs repairs or updating.

Your local market conditions: If the market in your area is hot, you may be able to get a higher price for your home. On the other hand, if the market is slower, you may need to be more flexible on price.

The value of any upgrades or renovations you’ve made: If you’ve made any upgrades or renovations to your home, make sure to factor in the value of these improvements when setting your price.

The value of any amenities: If your home has any special features or amenities, such as a pool or a view, be sure to consider these in your pricing.

Stage your home

Make sure your home is clean, clutter-free, and well-maintained. Consider staging your home to make it more attractive to buyers.

Improve your home’s curb appeal

The exterior of your home is the first thing buyers see, so make sure it looks its best. This can include things like painting the front door, adding plants or flowers, and power washing the exterior.

Use high-quality photos and descriptions

When listing your home, make sure to use high-quality photos and a detailed, accurate description to attract buyers.

Here are some tips for taking high-quality photos and writing a detailed, accurate description when selling your home:

Photos

Use a high-quality camera: A smartphone camera can work in a pinch, but a DSLR camera will produce better results.

Choose the right lens: A wide-angle lens will allow you to capture more of a room in a single photo.

Pay attention to lighting: Natural light is best, so try to take photos during the day when the lighting is good. Avoid using a flash, as it can wash out the colors in your photos.

Stage the room: Remove clutter and personal items, and arrange the furniture to show off the layout of the room.

Take multiple photos: Don’t just take one photo of each room. Take multiple photos from different angles to give buyers a better sense of the space.

Description

Be detailed: Include as much information as possible about your home, including the size, number of bedrooms and bathrooms, age of the home, and any special features or amenities.

Highlight the positive: Emphasize the features of your home that make it stand out, such as a renovated kitchen or a large backyard.

Be honest: Don’t try to hide any flaws or issues with your home. Buyers will eventually discover these things, and it’s better to be upfront about them.

Use descriptive language: Instead of just saying “nice view,” describe the view in detail and explain why it’s special.

Proofread: Make sure to proofread your description to catch any typos or errors.

Utilise social media

Share your home listing on social media platforms like Facebook, Twitter, and Instagram to reach a wider audience.

Using social media to sell your home can be an effective way to reach a wider audience and find potential buyers. Here are a few reasons why you might consider using social media when selling your house:

Large reach: Social media platforms have a large user base, so posting about your home on social media can expose it to a large number of people.

Targeted advertising: Many social media platforms offer the option to target your ads to specific demographics or interests, which can help you reach potential buyers who are more likely to be interested in your home.

Increased visibility: Posting about your home on social media can help increase its visibility and get it in front of more people.

Easy to share: If someone sees your home on social media and likes it, they can easily share it with their own followers, which can help increase the number of people who see your home.

Personal touch: Using social media to sell your home allows you to add a personal touch and show potential buyers what it’s like to live in your home. You can share photos and videos of your home, and even give virtual tours to interested buyers.

Partner with a real estate agent

A real estate agent can help you market your home to potential buyers and schedule showings.

There are several reasons why you might want to consider hiring a real estate agent to sell your house:

Knowledge and expertise: Real estate agents have extensive knowledge of the real estate market and can help you price your home competitively, market it effectively, and negotiate the best price with buyers.

Marketing resources: Real estate agents have access to a wide range of marketing resources, such as professional photographers and listing websites, that can help get your home in front of potential buyers.

Time-saving: Selling a home can be a time-consuming process, and a real estate agent can handle many of the tasks involved, such as scheduling showings and managing negotiations, so you don’t have to.

Legal expertise: Real estate transactions involve a lot of paperwork and legal requirements, and an agent can help ensure everything is completed correctly and in a timely manner.

Networking: Real estate agents have a network of industry professionals, such as mortgage brokers and home inspectors, that they can connect you with to help make the selling process easier.

It’s also a good idea to consult with a real estate agent to get a professional opinion on the best price for your home. They will be able to provide you with a comparative market analysis (CMA) that takes into account all of these factors and more.